Standing out on the internet is vital in today's market. Your digital presence directly reflects on your business...
Getting yourself know on the internet takes work. A well-structured web page with useful content is a good starting point. But how do you get vistors? What is the best way to keep the casual viewer from moving on? What is it about your site that makes them want to know more information, but more importantly, want to know you?
The internet can be a great resource, but can also hurt your business if not utilized right. A boring web site with little content and out of date material reflects directly on you. Social networking sites are a must in keeping in touch with today's potential buyers, but it seems too time consuming...
BTW images can help you conquer the digital barrier between you and your future customers. With an effective combination of web sites, online visual marketing, and social networking, you will be well on your way to connecting to thousands ofpotential clients!
Effective Digital Marketing campaigns include:
- Well-structured web site
- Search-engine friendly content
- Current information
- BLOGs
- Added online content through video, audio, etc.
- Use of social networking
- Enhanced listings via Photos, Virtual Tours, walkthrus, etc.
The first contact you will have with your next customer will most likely be via electronic means. Their first impression of you will be from your website. Make the best first impression you can!
BTW images can help you. We can provide you with a website with content easy to maintain and easy to navigate. Your website will stand out among all of the other thousands of agents in your area.
We can also help to provide you a website dedicated to that special property you have in your listings. Add rich content such as photos, virtual tours, and video and your property will stand out among all other listings.
For every site we develop, we perform search-engine optimization to ensure the best ranking within the most popular search engines.By designing a well structured site in comliance with google, bing, yahoo, and other search engines, your site will have a better chance of getting a high Page Rank.
BTW images offers dozens of designs for you to pick from or we can work with you to make your ideas a reality. We offer design, delivery, and maintenance for your site. We use a third-party for hosting and utilize the latest technology to make your presence known. In addition, BTW images offers training for any technology we implement on your site included in the price!
iPhone sales are predicted to reach 80 million by 2012. One in four people own an iPod. 90% of operational personal computers can play video on the internet.
"A podcast is a series of digital media files, either audio or video, that is released episodically and downloaded through web syndication. The mode of delivery is what differentiates podcasts from other ways of accessing media files over the Internet, such as simple download or streamed webcasts. New files can thus be downloaded automatically by the podcatcher and stored locally on the user's computer or other device for offline use, making it simpler for a user to access episodic content." -- Wikipedia
Podcasts are perfect for a lightweight and inexpensive way of conveying your message through voice and photos. We take your listing photos and create a moving slideshow and add music and narration to create a compilation that can be posted in Apple's iTunes and your website.
BTW images can make the most of today's technology to get your message accross to the widest audience possible!
1. Writing good content
2. Submit to search engines
3. Publishing articles
4. Join forums
5. Link Exchanges
6. Newsletter and article exchanges
7. Internal linking
8. Keyword in text links
9. Avoid keyword stuffing
10. Avoid link farms
Here’s a glossary of terms relating to search marketing and Internet marketing in general
BrowseRank (BR): Microsoft’s version of Google’s PageRank. BrowseRank ranks pages based on people’s behaviour like how many times they visit a page, and for how long.
inbound link: A hyperlink to a particular website from an outside site, that is, one with a different domain name.
keyword: A word or phrase of interest that is entered into a search engine to find information.
link bait: A method of accumulating a large number of inbound links and traffic through unique sensational editorial content or tools, posted on a webpage and submitted to social media sites in hopes of building inbound links from other sites - especially blogs.
link building: The process of getting other websites to link to yours to improve search engine rankings and increase overall traffic. Link building techniques may include reciprocal linking, directly buying links, and link baiting as mentioned above.
meta tags: Information placed in the HTML header of a webpage that provides information to search engines regarding the content of a webpage. Meta tags are intended to help search engines better understand a page, and usually include title, description, and keyword tags.
PageRank (PR): A way Google measures the importance of the authority, trust, and importance of a page. Here’s a post that further explains PageRank.
search engine optimization (SEO): The combination of both on-page and off-page techniques designed to make a website rank higher in the organic search results for particular keywords.
social media: A network that thrives on member participation and user-generated content. They include social networking sites like Facebook, LinkedIn, and MySpace and social news sites like Digg, Reddit, and StumbleUpon.
spider: A search engine spider, also known as a "bot," is a program that visits and crawls website to find information to add to a search engine’s index. Google’s spider is called GoogleBot, and Yahoo’s spider is called Slurp.
TrustRank (TR): Yahoo’s version of Google’s PageRank. TrustRank begins with assigning high levels of trust to a set of expert-vouched websites. TrustRank is then dispersed from this initial set to other websites, with each subsequent connection carrying less trust.
