Recently we received some great accolades from a new client’s client:

You Get It!  Thank you so much for portraying my home the way I see it.  There are nuances in the progression of rooms that you captured and I’m delighted.
I’ve advised her to utilize your work and dump the dude.  In simple format, you managed to catch the architecture, highlight the true color and control the wide angle junk of others.
I’ve been campaigning for the real estate world to rethink their sanitized, “looks like a bad divorce” approach for the high end market. In my business I make client’s dreams come true and in your work you showed that a home lived in can also be shown well. Why do they all conform?
Just to give some background, we were called in to reshoot a home because the owner was unhappy with the previous photographer.  Our competition did the standard wide shots with the flash cranked up, giving blown out photos, not really depicting the elegance of the home.
One of the things we realized going in was she was a decorator who was proud of the way her home looked.  We added a few artsy shots of some areas close-up to focus on the decorating and to provide a more homey feeling to the virtual tour.  Also, we focused on the architecture of the home, which had a beautiful uniqueness to the home, with great archways and domed ceilings.
The other key was to focus on the natural light.  We tend not to use flash or lighting in order to give a more natural look to the home.  It also allows us to focus on the natural lighting within the room.  To an interior designer, lighting is as important as the fabric choices and the furniture placement.  The other obvious reason is that to properly light a room for photography, you are talking at least 20 minutes or more per shot.
The Client’s point is well taking.  We as Real Estate Photographers often do as expected. providing photos at the widest angle to give the impression the room is huge.  It is a rare occasion the straight-on or corner shot using a 10-12mm lens is not used.
I’ll admit, the majority of homes we photograph do well in this category, and it is what the agent expects.  Few homes are staged, and those that are properly prepped, take the minimalist approach.  But each home is unique, and it is our job to find that uniqueness of each home and properly portray it so it stands out among other similar listings.  It could be the fire place, back yard, maybe even the surrounding neighborhood.  In the end, it is the agent that chooses the photographs to display, and it is all digital, so no harm no foul.  But making the home stand out as unique certainly makes you as a photographer stand out also.
And please, no more blown-out flash photos…
Thanks for reading.