On June 4th, Barbara Corcoran was on the Today show and gave a quote in response to professional real estate photos that I loved!

“People shop with their eyes, and then they read the details” (Watch interview)

It’s great to hear someone like her encouraging great photos on listings to help sell homes.  She knows the market, and knows that most buyers shop the internet before they ever contact an agent.  Great visuals for any product will always help move your inventory, whether it’s homes, food, or widgets.

If your serious about your business, then be serious about your marketing.  Today’s business owners have lost the “you have to spend money to make money” attitude.  Freebies like Craig’s List and other marketing tools online are NOT a substitute for paying for marketing, but rather should supplement your strategy.

Thanks for reading.